MOST INFLUENTIAL WOMEN 2014/15
GOING GREEN | Demystifying Green Washing
In a fast-changing global climate, companies and individuals alike are striving for sustainable business practices, be it at the office or at home. More recently, a buzz word that has come to dominate many business conversations is ‘greenwashing’, a topic that often puzzles even the most well read and most experienced environmental practitioner and businessperson. One is then left to ask: What is this concept and why has it become prevalent lately, and, most of all, should one be taking to it or not? Let us consider the subject in depth.
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